As your home care business grows, your to-do list likely includes networking, advertising, recruiting and generating leads and referrals. All of these tasks warrant your time and your best efforts. But if you really want to maximize the results of your work, you must have a blog. Now you might be thinking “Really? Do I need a blog?” The answer is NO. You don’t NEED a website either. In fact, you don’t really need a sales staff or home care software for that matter. You get the point. If you really want to be successful and grow to your full potential, a blog is a must have!
Why Should Your Company Blog?
The list of benefits of blogging is a long one, but most benefits fall into two categories: branding and lead generation. As you blog, you’re providing valuable information to your current and potential clients. Essentially you’re adding value to your services by giving readers information free of charge, as well as giving clients a piece of who you are as a company and what you stand for. Your blog also establishes your business as an authority and expert in the home care industry. This in turn elevates your credibility and bolsters your reputation, both of which are encouraging to potential clients shopping for home care services.
Blog posts are also a great opportunity for self-promotion. Each blog post will have a subject that ties in with your services in one way or another. For example, if you write about the various responsibilities of home care workers, you could mention that your home care employees receive ongoing training and are well equipped to provide the services you discussed.
If that’s not enough to convince you, maybe some statistics will. According to Hubspot, companies who blog receive 97% more links to their website (meaning more potential clients). Plus, marketers who have prioritized blogging are 13 times more likely to enjoy positive ROI (more profits). Aabaco Small Business says that small businesses that blog get 126% more lead growth than small businesses that do not.
What Should You Write / Blog About?
Now that you’ve decided to seriously consider blogging, what topics should you cover? The possibilities are endless, but it is always a good idea to discuss industry news, innovations or any legislation that impacts home care. You can also use your blog as a platform to announce company news, events, new services or new employees. Your readers are likely reading your blog because they either use your services, or could potentially do so, so they will appreciate being kept in the loop about what is going on in your home care business. Finally, any tips and advice you can offer readers is valuable to them.
Example Ideas for Tips and Advice:
- How to decide if a family member needs home care
- How to discuss home care with a loved one
- How to determine which home care service is right for your mother