Once posted, your reviews are available online indefinitely. If they’re marketed well, you’ll continue to receive value from your reviews, long after they’re posted online.

Does this mean you can rest on your laurels?

Absolutely not.

In fact, research shows consumers think local reviews older than three months are largely irrelevant. When you think about it, this makes sense. Customers want to verify that you’re still trustworthy, that things haven’t changed.

This means you’ll need to continue to attract new reviews from your customers.