BUILT EXCLUSIVELY FOR HOME CARE

The Agency That Markets Well Wins. We Make Sure That’s You.

Marketing In A Box is a fully operated growth system — built on CareFunnels™ and managed by a team with 10+ years of exclusive home care expertise. One system. One team. No chaos.

REAL CLIENT RESULTS

+$2.1M

Revenue added in 12 months — Pacific Northwest agency, Diamond plan

3.4x

Increase in qualified care inquiries — Southeast agency, 6 months

68%

Reduction in caregiver time-to-hire — Midwest agency, Platinum plan

  • 10+ years exclusive to home care

  • Clients across 28 states

  • Google Partner certified

  • HIPAA compliant

  • Built on CareFunnels™ — purpose-built for home care

THE REAL PROBLEM

Growth doesn’t fail from lack of effort.

It fails from fragmentation. Disconnected vendors. No single source of truth. Leads falling through gaps between systems that were never designed to work together.

  • Three vendors, three logins, no coordination between them
  • Marketing spend with no visibility into what’s actually converting
  • Intake calls going unanswered after hours — leads lost before they start
  • Caregiver applications stalling in email inboxes, not pipelines
  • Referral partners who don’t know you exist
  • Monthly reports that describe activity, not results
  • Growth that depends on you being present — not on a system that runs without you

Marketing In A Box fixes this by design.

Not by adding more tools to an already complicated stack — but by replacing the stack entirely with one connected system, operated by a team that speaks home care fluently.

  • Every channel integrated into one platform
  • Every inquiry captured and routed automatically
  • Every result visible in one dashboard
  • One team accountable for growth across all three pillars

THE SYSTEM

Three growth engines. One connected system.

Each engine is designed to solve a specific growth challenge. Together, they compound — because client growth without caregiver capacity is a ceiling, and intake without referrals is a slow drip.

01

CLIENT INTAKE & CONVERSION

Attract the right clients. Convert every inquiry.

A search-optimized website, managed SEO, Google Business Profile, paid advertising, and a CareFunnels™ intake system that captures, routes, and follows up with every inquiry — automatically, around the clock.

Agencies on this engine average a 3× increase in qualified care inquiries within the first 90 days.

02

Referral Partner Activation

Build the referral network your agency deserves.

Systematic outreach to hospitals, discharge planners, physicians, and community partners — with the content, tracking, and follow-up cadence that turns one-time conversations into consistent referral streams.

Referral sources activated in year one typically account for 30–45% of new client revenue by year two.

03

CAREGIVER RECRUITMENT

Staff the growth you’re marketing for.

A branded career site, job distribution, automated applicant follow-up, and interview scheduling workflows — so you’re never turning away clients because you don’t have the staff to serve them.

Clients report an average 60% reduction in days-to-hire after activating the recruiting engine.

CLIENT RESULTS

What changes when the system is actually working.

Across the country, home care agencies are growing faster, capturing more inquiries, and finally seeing their marketing pay off. Here’s what a few of them had to say.

WHY IT MATTERS

Ten Years. One Industry.

Every growth challenge in home care has a pattern. Long decision cycles. High-volume call traffic. Caregiver turnover undercutting client capacity. Referral relationships that require consistent, unhurried cultivation.

Marketing In A Box isn’t a generic growth playbook adapted for home care. It was built inside home care — by a team that has spent more than a decade working exclusively with private duty agencies across every major vertical.

That depth is what makes the system work where others don’t. We know what a good care inquiry looks like. We know which referral sources convert. We know what a caregiver application funnel needs to clear when the labor market tightens. We’ve seen it in real agencies, hundreds of times.

Over 10K

Leads generated last year alone

10+

Years exclusive to home care

28

States with active MiaB clients

3

Growth engines, operating as one

The VDR³ framework

We don’t guess. We diagnose.

Every MIAB engagement is built on the VDR³ framework — a diagnostic model we developed over a decade to identify exactly where growth is being lost and what to do about it.

01

Pillar 01 — Visibility

Are the right people finding you?

Visibility is the foundation. If search, listings, and reputation aren’t working together, no amount of conversion optimization will compensate.

  • SEO and local search optimization
  • Google Business Profile management
  • Directory listings and citation health
  • AI search and answer engine optimization

02

Pillar 02 — Demand

Are you creating and activating demand

Systematic outreach to hospitals, discharge planners, physicians, and community partners — with the content, tracking, and follow-up cadence that turns one-time conversations into consistent referral streams.

  • Paid search and social advertising
  • Content and email marketing
  • Referral partner outreach and activation
  • Reputation and social proof management

03

Pillar 03 — Response

Are you converting every opportunity?

Response is where most agencies leak revenue. Speed-to-lead, after-hours coverage, applicant follow-up, and intake consistency — all handled automatically by CareFunnels™.

  • AI Voice and AI Chat — 24/7 coverage
  • Automated follow-up sequences
  • Care consultation scheduling
  • Caregiver interview workflows

IS THIS FOR YOU?

MIAB is designed for a specific agency.

It works best when the fit is right. Here’s how to know if it is.

This is for you if —

  • You’re a private duty home care agency looking to grow past your current plateau
  • You’re spending money on marketing but can’t clearly measure what’s working
  • You want a team that operates the growth function — not a vendor who hands you a report
  • You’ve tried building this yourself and you’re ready for something that runs without you
  • You believe in your agency and want the marketing to reflect that

This is not for you if —

  • You’re looking for the cheapest way to check the “marketing” box
  • You want to retain five separate vendors and manage them yourself
  • You’re not ready to commit to a system — you want one-off projects
  • You want to own and operate all the technology independently

BUILT FOR AGENCIES LIKE YOURS

You’ve done the hard work of building something worth marketing.

Most agencies that come to us aren’t failing — they’re stuck. They have a strong reputation, a capable team, and real capacity to grow. What they don’t have is a system that works as hard as they do. That’s exactly what Marketing In A Box is built to be.

Ready to replace chaos with a system?

Schedule a 30-minute conversation with our team. We’ll look at where you are, where you want to go, and whether Marketing In A Box is the right fit to get you there.

Schedule a Conversation