The complete home care marketing solution.
Attract, convert, and keep more clients and caregivers with Home Care Marketing Pro’s growth marketing programs.
CareFunnels™ PRO
Fastest growing home care marketing system proven to get you more clients.
Gold
All the benefits of CareFunnels PRO, and:
Amplify your agency’s reputation with a powerful website and done-for-you marketing programs.
Platinum
All the benefits of the Gold Program, and:
Take your marketing to the next level with twice the impact and more powerful SEO.
Diamond
All the benefits of the Platinum Program, and:
Be the dominant leader in your agency’s market with a full digital marketing strategy.
The ideal marketing system for your needs.
CareFunnels™ PRO
Reputation & SEO
A strong reputation online is the foundation for your marketing. Take full advantage of mobile first website tools, online directory listings and reputation management for supercharged SEO. Put your agency’s brand in front of more clients and caregivers, and reach your goals for growth.
Get your agency listed on 70+ of the world’s most reputable websites
Online Listings by CareFunnels™ is an incredibly powerful SEO tool that creates backlinks and ensures your vital business info (address, operation hours, phone numbers, etc) is consistent across 70+ of the world’s most reputable websites.
Convert more website visitors into paying clients
Convert more visitors to paying clients with conversion optimization features including advanced webforms, web chat, call tracking, and customer review showcase.
Increase website visits and inbound phone calls for home care
Optimize how your home care agency shows up across Google products, like Maps, Search and the sought after Local Pack to increase website visits and phone calls.
Become the highest-rated home care agency in your local market
Become the highest-rated home care agency in your area, improve the client experience, and increase retention. Boost your first page search rankings and make customer reviews your competitive advantage.
Know where you and your competitors show up in local search
Your source of truth for local rankings – Know exactly where your local business ranks online. Cover every angle with accurate rankings for local search, maps, organic, and mobile results on Google and Bing.
Conversion Optimization
Get the most out of your marketing with conversion optimization (CRO). From agency management tools that bring in even more clients and caregivers, to add-ons that amplify results of your SEO, there’s something for every agency.
Convert a higher percentage of your leads into paying customers
Stop letting money slip through your fingers by tracking EVERY lead through your sales funnel. Capture lead data and convert a higher percentage of your leads into paying customers.
Full featured mobile app to work on the go
Two-way communication and lead management on any device. Our full-featured mobile app allows you to communicate with your leads on all devices. Available on Apple and Android.
75% of consumers prefer to talk to you over private messaging
Eliminate missed opportunities with two-way text, and web-to-text options. Communicate with prospective clients the way they prefer.
Generate up to 11x more leads from your website
Make your website a conversation starter. With Webchat, you can generate up to 11x more inbound leads from your website. And because it’s text-based, you’ll stay connected long after they leave your site.
Start conversations with consumers while they are still on Google
A better way to chat with customers. 75% of customers now prefer to engage with a brand over private messaging channels versus traditional channels. Talk to prospects before they even reach your website.
Schedule In-home Care Consultations with ease
Drive more revenue, speed up your sales cycle and experience a more efficient way to schedule appointments. Give your team the ability to schedule appointments and automate reminders and nurture campaigns. Includes the In-Home Care Consultation Scheduler and automations.
Manage your customer leads, stop missing opportunities
Manage your customer leads, opportunities and conversation history in the same platform you use to gather reviews, ask for feedback, monitor ad campaigns and more.
A single place for all your communication
Every channel. One inbox. Keep valuable leads from slipping through the cracks. Bring every conversation and touchpoint—from chat and email to reviews and voicemails—into a single place, and respond instantly. Serve each lead quickly without the hassle of monitoring several tools each day.
Know your marketing dollars making your phone ring
Capture every lead and trace it back to the marketing source responsible. Control, download and monitor your incoming calls to improve processes and eliminate missed opportunities.
Track essential performance metrics at a glance
Your dashboard shows website traffic, leads, conversions, phone calls, forms, applications, reviews, ad performance and more. Everything you need to measure the health of your marketing program.
Marketing Toolbox
Omni-channel marketing tools reach more clients for your agency using multiple strategies. Establish your home care agency as the authority online to earn the trust of clients.
Professionally managed PPC campaigns on Google and Facebook
Online visibility builds trust. Launch campaigns designed to dramatically increase your brand’s visibility across the internet. Rely on the home care advertising experts to launch and manage your campaigns.
Includes campaign setup and ad copy, and a professionally designed landing page proven to convert. Meet with your PPC Specialist to review your results every 30 days. Includes Facebook and Google ads. *Manage up to $2,000/month in ad spend; 1 Audience (clients or recruiting), 1 Geo (location), 1 Channel (Google or Facebook).
Grow your audience, attract new customers, and reach your social media goals
Empower your team to drive brand awareness and thought leadership with social marketing campaigns on Facebook, Instagram, LinkedIn, X (Twitter) and Google Business Profile. Use the social planner and scheduler to communicate your brand story.
Turn emails into revenue
Create and send professional emails to stay top of mind and turn prospects into clients. Take your email marketing to the next level. Deliver your next big campaign and drive sales in less time.
Dedicated Sales & Marketing Support
Get the training and support you need to hit your goals.
Maximize results with live CareFunnels training
Learn the best practices for handling new leads to increase conversion rates and win more clients. Two 1 hour training sessions with your CareFunnels Expert in first 45 days. Additional training available for purchase for onboarding new team members.
Your priorities are our priorities
Time with your marketing team to request edits, ask questions and make changes to your strategy and needs. *Includes 30 minutes per month for edits and change requests.
Dedicated Account Manager working with you for success
Meet with your dedicated Account Manager for a review call every 90 days to discuss results and set strategic plans for growth. *Includes a 60 minute review call every 90 days via phone or zoom.
Social Media Marketing
Done-for-you social media posting. Drive brand awareness and thought leadership with social marketing campaigns on Facebook, Instagram, LinkedIn, and Google Business Profile.
- Post 1x / month and share new articles on social channels
Email Newsletter
Done-for-you email marketing. Create and send professional emails to stay top of mind and turn prospects into clients. Keep current clients informed, engaged, and satisfied with email marketing campaigns.
- Send 1x / month to your client and caregiver contacts and leads
Content Marketing / Blogging
Done-for-you blog writing. Position yourself as the expert guide to potential customers with professionally written articles for your home care agency. Build trust in current and prospective clients. Increase your visibility and website traffic with SEO.
- NEW article 1x / month on your website
Home Care Website – INCLUDED FREE!
Power up your website and elevate your agency in local search with a new, fully optimized, mobile friendly home care website. Feature essential information about your services and team, utilize CareFunnels PRO tools like digital client intake forms, In-Home Care Consultation Scheduler, and web-to-text to convert site visitors into clients.
Social Media Marketing
Done-for-you social media posting. Drive brand awareness and thought leadership with social marketing campaigns on Facebook, Instagram, LinkedIn, and Google Business Profile.
- Post 2x / month and share new articles on social channels
Email Newsletter
Done-for-you email marketing. Create and send professional emails to stay top of mind and turn prospects into clients. Keep current clients informed, engaged, and satisfied with email marketing campaigns.
- Send 2x / month to your client and caregiver contacts and leads
Content Marketing / Blogging
Done-for-you blog writing. Position yourself as the expert guide to potential customers with professionally written articles for your home care agency. Build trust in current and prospective clients. Increase your visibility and website traffic with SEO.
- NEW article 2x / month on your website
Home Care Website – INCLUDED FREE!
Power up your website and elevate your agency in local search with a new, fully optimized, mobile friendly home care website. Feature essential information about your services and team, utilize CareFunnels PRO tools like digital client intake forms, In-Home Care Consultation Scheduler, and web-to-text to convert site visitors into clients.
Ongoing Web Page Builds (SEO)
Done-for-you website page building to power up your local SEO and beat your competition in top search results. Target your high-value services and geographic service areas and get more of the right clients.
- 1 NEW website page / quarter optimized for your services and geo area.
Social Media Marketing
Done-for-you social media posting. Drive brand awareness and thought leadership with social marketing campaigns on Facebook, Instagram, LinkedIn, and Google Business Profile.
- Post 5x / WEEK and share new articles on social channels
Email Newsletter
Done-for-you email marketing. Create and send professional emails to stay top of mind and turn prospects into clients. Keep current clients informed, engaged, and satisfied with email marketing campaigns.
- Send 4x / month to your client and caregiver contacts and leads
Content Marketing / Blogging
Done-for-you blog writing. Position yourself as the expert guide to potential customers with professionally written articles for your home care agency. Build trust in current and prospective clients. Increase your visibility and website traffic with SEO.
- NEW article 4x / month on your website
Home Care Website – INCLUDED FREE!
Power up your website and elevate your agency in local search with a new, fully optimized, mobile friendly home care website. Feature essential information about your services and team, utilize CareFunnels PRO tools like digital client intake forms, In-Home Care Consultation Scheduler, and web-to-text to convert site visitors into clients.
Ongoing Web Page Builds (SEO)
Done-for-you website page building to power up your local SEO and beat your competition in top search results. Target your high-value services and geographic service areas and get more of the right clients.
- 1 NEW website page / month optimized for your services and geo area.
Career Site for Recruiting
Increase job seeker traffic and job applications with individual job postings on your website. Use the Online Interview Scheduler, and recruiting automation campaigns to respond quickly and beat your competition.
Applicants who applied directly from company careers pages were 23x more likely to be hired than applicants from the major job boards. Source: CareerPlug
All programs include 1 location. For additional location marketing pricing schedule a call.
Industry leaders grow with Home Care Marketing Pros
