With programmatic, we are constantly testing to see how to improve the performance of your ad dollars. Here are the most common things we evaluate:

  • Bid amounts – how much to pay per click to get the number of candidates you need
  • Total spending per job, office, and month
  • Cost per application
  • A/B testing job titles to see which titles perform best
  • Creating geographic expansion to see if localizing jobs increases response
  • For remote jobs, we can test focusing on different markets to see where your ads perform best