With programmatic, we are constantly testing to see how to improve the performance of your ad dollars. Here are the most common things we evaluate:
- Bid amounts – how much to pay per click to get the number of candidates you need
- Total spending per job, office, and month
- Cost per application
- A/B testing job titles to see which titles perform best
- Creating geographic expansion to see if localizing jobs increases response
- For remote jobs, we can test focusing on different markets to see where your ads perform best
