How Important Is Google Business Profile for Your Home Care Agency?

Why is your Google Business Profile is a great tool? See why, and how you can use it to attract new clients, recruit more caregivers, and grow your home care business.

In short, a Google Business Profile is very important to your home care agency. 

It’s a public way to make a positive and professional first impression and ensure prospective clients and potential caregivers have accurate and up-to-date information on your business—and can contact you quickly and easily.

What is a Google Business Profile?

A Google Business Profile is a free and easy-to-use digital tool that lets you manage your home care agency’s presence on Google Search and Google Maps. You may recognize this tool under its old name, Google My Business.

When you google a business name—home care marketing pros, for example—their Google Business Profile shows up in the right-hand side panel.

A screenshot of Home Care Marketing Pros' Google Business Profile

Why use a Google Business Profile?

A Google Business profile will help you win new clients, recruit more caregivers, and manage your brand reputation—with minimal effort. Aside from responding to client reviews, you’ll have to update your profile only as often as your basic information changes.

It improves business visibility

A built-out Google Business Profile makes it easier for people to find you via Google search. Hubspot estimates that Google processes more than 5.6 billion searches every day. It’s the first place most people go for basic information on a business or to find the type of business they need.

Your potential clients—a lot of them—are searching specifically for home care agencies. Optimizing your business profile increases the likelihood that you’ll show up in the search results for terms like these.

Search term Estimated monthly search volume - United States
home health care 49,500
home health care (close variations) 684,900
home care agency 8,100
home care agency (close variations) 100,200

Data via SEM Rush, December 2021

It improves local SEO to help you win more clients

Home caregivers have to be local to their clients, and many prospective clients are using Google to search specifically for agencies close by.

Search term Estimated monthly search

volume - United States

home care agency near me 9,900
home care agency near me

(close variations)

home health care near me 18,100
home health care near me

(close variations


Data via SEM Rush, December 2021

If you have a Google Business Profile, you’re more likely to show up in the local pack, which are featured businesses in the searcher’s area.

This is the local pack for the term home care agencies near me in the south Bradenton, FL area.

It’s a great PR tool

Positive reviews from clients are a great way to get passive recommendations and referrals for new clients. And if you have negative reviews, responding publicly on your business profile can demonstrate your commitment to your clients and to providing excellent home care.

When it comes to competing with other local agencies, good reviews can make a significant difference.

It makes it easier to recruit caregivers

If you need to recruit more caregivers to your team, having a Google Business Profile can help these job seekers find you more quickly and get a sense of what your business is like.

A caregiver looking for a job may be using some of those same search terms above, like home care agency near me or home care agency.

What to include in your Google Business Profile

The more information you put into your profile, the more likely clients are to find you and contact your agency.

  • Name of your home care agency, or your d/b/a if you have one
  • Company logo
  • Official website URL
  • Location
  • Hours of operation
  • Contact information, including email address and phone number
  • Links to your social media profiles
  • A description of your agency, the services you provide, and the areas you serve
  • Business attributes, like being woman-owned or a diverse owned business, for example
  • Client reviews, which you can ask clients to provide, but you will not be able to add or edit
  • Responses to client reviews, both good and bad
  • Answers to frequently asked questions

Google Business Profiles also let you respond to direct messages, so if someone wants to know more about your services, then you can reach them quickly without changing channels.

Does all of this sound like a lot?

If you need help building your Google Business Profile, contact Home Care Marketing Pros! We're happy to help your home care agency grow its online reputation and business.

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