It’s such a simple thing: Ensuring potential clients have easy access to accurate information about your home care agency. But oh-so important: When consumers go looking for home care services, a broken link, a wrong phone number, or incorrect office hours can result in a missed connection and a lost client.
To put good information about your agency in front of Apple users (who constitute about 55% of the smartphone market), you need to claim and customize your agency’s Apple Business Connect profile.
What is Apple Business Connect?
Apple Business Connect is a short profile that gives Apple OS and iOS users a quick look at your business. You may know it in its old form: Apple Maps Connect. This tool lets owners customize the information that appears about their business across Apple apps.
Information about your agency may appear on apps including Maps, Messages, and even Siri. For example, when someone asks Siri to show them autism caregivers in my area, your agency could be one of the results it returns. You may notice that this is similar to a Google Business Profile, which populates your business info across Google’s apps and properties.
With Business Connect, you can add these features to your profile:
- Your home care agency’s name
- Your home care website
- Phone number
- Office hours
- Customer ratings and reviews (via Yelp)
- A chat feature
- A scheduling feature you can use to book calls and appointments with prospective clients (and prospective caregivers)
If you’re an iPhone or iPad user, you’ve almost certainly encountered one of these profiles. Maybe you’re out and about and decide it’s time for a cup of coffee, so you open up the Maps app on your iPhone and type “coffee” in the search field. The results are a list of Business Connect profiles, or Place Cards. Tap on one of them to reveal the full details.