Many home care agency owners come to us with a hint of skepticism. They've been burned in the past by other marketing agencies or simply don't grasp the inner workings of digital marketing.
When home care agency owners come to us we dig deep, unraveling the reasons behind their dissatisfaction (hint - the real problem is never what they thought it was) and set realistic expectations together.
This got me thinking, and I decided to put together a list of the top five things I think home care owners need to be ready for when they hire us, or any digital marketing agency.
Let's dive in!
5 - No More Second Guessing: Unleash Profits with SEO and PPC
Performing a Google search in any US market for a home care related phrase like "home care near me" reveals a vibrant mix of both paid ads and organic results from notable platforms such as Caring.com, AgingCare, A Place For Mom, as well as various national franchises. But have you ever wondered what makes these websites stand out? It's the strategic combination of paid ads and search engine optimization (SEO) that work harmoniously, generating a consistent flow of clients and boosting profits for businesses in this industry. So rest assured, incorporating effective SEO and pay-per-click (PPC) campaigns into your marketing strategy can lead to undeniable results and a remarkable return on investment.
4 - Maximize Your Time: Embrace the Power of Trusting Your Vendors
Your vendors are not just allies; they're your secret weapons! Yes, even marketing agencies! Think about it - you don't follow your accountant around to master tax accounting, right? As a busy home care agency owner, time is precious. So why waste it micro-managing marketing? Trust your vendors; they're as invested in your success as you are. And hey, if they don't deliver, both of you lose. So let your marketing team shine. They'll show you how to evaluate their work, track progress, and measure those oh-so-important results. You don't have to be a digital marketing expert, just a master of measurement.
3 - Maximize Your Success: Track ROI and Boost Performance
In the world of e-commerce, measuring the ratio of website visits to actual purchases, known as the conversion rate, has a direct impact on real dollars and profits. But what about home care? The final purchase may happen offline, but don't overlook the importance of measuring ROI and ROAS (return on ad spend) for your home care business.
It's simpler than you think!
Track the channels your clients come from, measure real income against those channels, and ensure proper handling of phone calls by listening to recordings. Don't forget to promptly follow up on form fills and live chats on your website.
2 - Website Success: Stop Wasting Time on the Wrong Things
Stop wasting hours analyzing and perfecting your website's look. It's like obsessing over a race car's paint color without considering its engine. A flawless website is useless if no one sees it, and a visually stunning site that doesn't generate calls costs you money!
When people land on your page, they spend mere seconds deciding whether to engage or leave. They won't linger, reading every word or admiring your color scheme - only you do that!
A great digital marketing agency focuses on two things: 1) Attracting the right people to your website and 2) Convincing them to call you. But they can't work on the second part until you trust them to make necessary improvements and test changes that optimize the conversion rate.
1 - Get Ready: Unlock the Power of a Proven Sales Process for Internet Leads
Imagine this: most agency owners overlook a critical question that needs answering. What's that question, you ask? It's about how they will handle the tremendous success they're about to achieve. Because, let's face it, it's not a matter of if, but when the phone starts ringing and the leads come rolling in. That's why it's crucial to ask yourself: are you ready? Is your team ready? Do they know precisely how to handle every single lead that comes their way?
Here's the secret sauce: have a sales process that effortlessly converts phone calls and form fills into in-home assessments. Get to the heart of why your clients are calling by asking the right questions and become their expert guide in navigating their needs. Trust me when I say that most phone calls are not handled well, leaving heaps of money on the table. And guess what? Many prospective clients end up going straight to your competitors. Don't let that happen - be the agency that stands out from the crowd and leaves your competition in the dust!