The question seems easy enough to answer.

Having a blog on your home care agency website is a quick and easy way to throw information up on your site, publish stories of interest about your company’s offerings and to give valuable information to prospective aging care clients.

But what is a blog actually good for? Is it worth the investment? Can it actually help you drive more clients to your private duty home care business? How can you get every penny of value from the investment?

Consider these benefits of a blogging program:

  • Articles serve as the foundation for a content marketing strategy
  • Positions you as a thought leader and industry expert
  • Positive impact on search engine optimization (SEO)
  • Cost-effective (less expensive than hiring someone on staff to write for you)
  • Helps keep you top-of-mind
  • Tool for your home care sales people
  • Leave-behinds for prospective and existing home health care referral sources
  • Create binders of blogs for clients visiting your office
  • Content for sharing on your social media channels
  • Go from a service provider to a consultant: Resource to educate people on healthy aging at home, how to be a caregiver in the family, and exactly what are home care agencies…and whatever else you can think of!
  • Helps you create a positive reputation as an employer: use blogs to feature your caregivers, post their testimonials, share why they like helping seniors and why they like working for you
  • Give your company a personality online which helps to differentiate
  • Soft sell to people who may not care otherwise
  • Turn website into a resource: Increase return visitors, increase time on-site, increase conversions
  • Sending 1:1 emails to share with prospects, their families, and referral sources

Want to read more about SEO? Check out 3 SEO Must Do’s for Home Care Companies in 2016 and 2017

What do you think? It’s time to take advantage of all the bonuses a blog can bring to your home care marketing efforts? Contact one of our marketing experts at and let us put a plan into action for you!