How to find them, where to find them, and why PPC can boost your caregiver recruitment and grow your agency
In this article, we've explored what you can expect to achieve from each of these two acquisition strategies. We’ve also provided some pros and cons of SEO and PPC along with real-life examples to help you decide whether your home health care business is best suited for SEO or PPC — or both.
A strategic ad campaign often includes search engine marketing. Promoting your business in search engines, like Google, allows you to reach the thousands of people who are actively searching for your services.