Pay-Per-Click, also known as PPC, is a digital advertising method that drives traffic to your website via search engine ads. These ads are almost always on the top of every Google search you make, especially for home care. If someone clicks on your ad, you pay for that click, simple as that.
In this article, we've explored what you can expect to achieve from each of these two acquisition strategies. We’ve also provided some pros and cons of SEO and PPC along with real-life examples to help you decide whether your home health care business is best suited for SEO or PPC — or both.