Pay-Per-Click, also known as PPC, is a digital advertising method that drives traffic to your website via search engine ads. These ads are almost always on the top of every Google search you make, especially for home care. If someone clicks on your ad, you pay for that click, simple as that.
PPC vs. SEO: Which Strategy Is Right for Your Home Care Business?
The pros and cons of pay-per-click advertising vs. search engine optimization—and when to use each strategy