Pay-Per-Click, also known as PPC, is a digital advertising method that drives traffic to your website via search engine ads. These ads are almost always on the top of every Google search you make, especially for home care. If someone clicks on your ad, you pay for that click, simple as that.
The Cost of PPC Advertising: Budgeting and Maximizing ROI for Home Care Leads
How to calculate your PPC budget for maximum ROI