How to Improve the Candidate Experience Through Recruiting Automation

Remove friction from the hiring process, keep waiting leads engaged, and recruit caregivers quickly, easily, and personally.

Recruiting automation can be a huge asset when it comes to getting enough caregivers for your home care agency.

The employee experience begins with your very first point of contact. Whether that’s a text message, a chat conversation, or a video call with a recruiter, you can’t afford to not make a good first impression with a caregiver candidate. As a matter of fact, 49% of job seekers have turned down a job offer because of a bad recruiting experience.

To make the hiring process fast, seamless, and easy to navigate (for both you and potential hires), automate the candidate experience from start to finish.

Create an end-to-end digital experience

End-to-end candidate automation doesn’t mean candidates communicate with only nameless, faceless entities. A digital recruiting experience should still be personal, human, and efficient. The goal is to remove the friction of the traditional recruiting process.

You can fill the top of your funnel by running:

  • Multichannel digital ad campaigns
  • Social recruiting campaigns
  • Chat screenings

Enrich caregiver leads in the middle with:

  • Text-to-apply and one-click applications
  • Video screenings and interviews
  • Automated email campaigns
  • Content about your company culture, benefits, values, and growth opportunities

And guide candidates across the finish line with:

  • Form-fill new hire paperwork
  • Video onboarding
  • Virtual training modules
  • Anytime access to benefits, payroll, and perks

Reduce time to hire and hold onto qualified applicants

A long, complicated hiring process can cost you qualified caregivers. CNBC reports that 70% of candidates lose interest in a position if they haven’t heard back within a week of an interview, and a 2019 survey by PwC found that 49% of job seekers in in-demand fields say they’ve turned down an offer because of a bad experience during the hiring process.

The more quickly you’re able to move them through your recruiting funnel, and the easier that process is, the more likely it is you’ll be able to land the hire.

And while you’re evaluating and recruiting other applicants, recruiting automation keeps ideal candidates that are in a holding pattern interested and warm with ongoing communication and engagement about company perks, learning and development opportunities, and insight from current employees about what it’s like to work at your agency.

Make the digital recruiting experience personal

Just because your recruiting process is entirely digital doesn’t mean you can leave the human element out of it. On the contrary, successful recruiting automation requires using tech to more easily connect qualified candidates to the people in your organization.

Recruiting automation can connect you to caregivers through things like text chats and video interviewing. And between live human touchpoints, you can engage candidates with rich content about your company culture and benefits, like pre-recorded video interviews with current staff, thought leadership blog posts, or invitations to events.

Seventy-two percent of job seekers say they want to understand the company culture before accepting an offer, and you can use recruiting automation to do exactly that.

Organize and guide caregiver candidates through your funnel

Full digital automation means you can easily keep track of candidates and exactly where they fall in your recruiting funnel and trigger specific touchpoints to seamlessly move them through the process of applying, interviewing, job offer, and onboarding.

When you can keep tabs on engagement and follow interest signals, you’re more likely to make the hires you want and less likely to let great caregiver leads go stale.

Test your caregiver recruiting process and improve over time

Digital processes are easily tracked and mined for insights about what’s working and what’s not. This means you can precisely identify where candidates engage most and where they drop out, survey caregivers about their experience, and gather basic data about your ideal candidate pool to refine your targeting over time.

This means every single recruiting campaign you run will be better, more efficient, and more effective than the last.

Learn more about recruitment marketing automation with Caregiver Funnels. Sign up for a demo today.

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