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Home Care Marketing Pros
Home Care Marketing Pros

Be Found Everywhere

Families Search for Home Care

One source of truth for your business information across Google, Apple Maps, Bing, Facebook, voice search, and AI-powered answers.

  • Built for home care agencies

  • Enterprise-grade technology

  • AI search optimized

  • One system. One team. No chaos.

Families don’t search for home care the way they used to

They’re not just typing “home care near me” into Google anymore.

Who offers dementia care near my mom?

What’s the best-rated home care agency in my area?

Which agencies accept long-term care insurance?

And increasingly, they’re asking AI tools like Google’s AI Overviews, ChatGPT, Siri, Alexa, and other voice assistants.

If your business information is:

  • Inconsistent across search engines and directories
  • Outdated with old hours, services, or phone numbers
  • Scattered across dozens of platforms you don’t control
  • Slightly different on Google, maps, and healthcare directories
  • Missing key services or categories families actually search for
  • Hard for search engines and AI tools to verify or trust
  • Creating confusion for families trying to contact you
  • Quietly costing you inquiries without you realizing it

Then AI—and search engines—don’t trust it.
And if they don’t trust it, they don’t show it.

What Is CareFunnels Listings & Citation Management?

Your agency’s single source of truth for local business data—distributed automatically across 50+ high-authority platforms that power traditional search, maps, voice assistants, and AI-driven results.

Name

Physical Address

Phone & Hours

Services & Categories

Website Address

This isn’t “just directory listings.”

This is local search infrastructure.

Why Listings Matter More in the Age of AI Search

Search engines and AI systems don’t guess. They cross-reference.

When AI tools generate answers, they pull from:

  • Google Business Profile

  • Bing Places

  • Data aggregators

  • Apple Maps

  • Health directories

  • Trusted citation sources

If your data doesn’t match across those sources, AI confidence drops.

Clean, Structured Data

Feeding AI clean, structured, consistent data

Trust Signals

Reinforcing trust signals across the web

Increased Visibility

Increasing likelihood your agency is named in AI answers

Location Relevance

Supporting location + service relevance

What You Get

Complete Listings Distribution

Your agency is synced across:

Core Search & Maps

  • Google Business Profile
  • Apple Maps
  • Bing
  • Waze
  • MapQuest

Review & Trust Platforms

  • Yelp
  • Better Business Bureau (BBB)
  • Facebook

Navigation, GPS & Location Data

  • HERE
  • TomTom
  • Mapbox

AI, Voice & Discovery

  • Siri
  • OpenAI
  • Google Gemini
  • Brave Search

Social & App-Based Discovery

  • Instagram
  • Nextdoor
  • TikTok
  • Snapchat
  • Uber

Business & Healthcare Directories

  • ChamberofCommerce.com
  • YellowPages
  • Superpages
  • DexKnows
  • Healthcare directories

…and many more trusted directories, data providers, and AI-fed platforms.

Local SEO Foundation

Listings are a ranking factor. CareFunnels Listings supports:

  • Local map visibility
  • “Near me” searches
  • City + service relevance
  • Review signals
  • Google Business Profile performance

Ongoing Accuracy & Sync

Change your hours? Add a service? Update your phone number?

Update it once in CareFunnels—it updates everywhere automatically.

No chasing logins. No broken listings.

AI & Voice Search Readiness

Your data is structured in a way that:

  • AI search tools can interpret
  • Voice assistants can confidently answer
  • Maps and navigation apps can trust

Update it once in CareFunnels—it updates everywhere automatically.

No chasing logins. No broken listings.

Attract, qualify, and schedule caregiver interviews faster.

Recruiting is not separate from growth — it enables it. This engine ensures your agency can staff the care you’re marketing, without constant manual follow-up.

What this engine includes:

  • Branded career site
  • Job listings and applicant capture
  • Interview scheduling workflows

  • Automated applicant follow-up and re-engagement

  • Recruiting marketing campaigns
  • Speed-to-lead automation
  • Applicant tracking and recruiting pipelines

  • Recruiting performance visibility and reporting

What this means for your agency:

More applicants, faster response times, and a consistent recruiting pipeline that supports growth instead of holding it back.

Conversion & Coordination Engine

Powered by CareFunnels™

The system that connects everything.

CareFunnels™ is the operating system included with Marketing In A Box. It handles connection, qualification, and appointment scheduling automatically — for both clients and caregivers.

What this engine includes:

  • CRM and pipelines for clients and applicants
  • Call tracking and call recording
  • Mobile app for your team
  • AI Intake and call summaries

  • Email messaging and internal conversations

  • Online scheduling for interviews

  • Care assessment scheduling

  • Reporting and performance dashboards
  • Text messaging and unified conversations inbox

What this means for your agency:

Fewer missed calls, faster follow-up, better documentation, and higher conversion from inquiry to scheduled consultation.

Why Marketing In A Box Works

Most home care agencies struggle to grow — not because they lack effort, but because their systems are fragmented. Different vendors. Different tools. No coordination. No clarity.

Marketing In A Box solves this by design. Everything is connected. Everything is visible. And everything is managed by a team that understands home care.

One system. One team. One source of truth.

The Fragmentation Problem

  • Disconnected marketing vendors
  • Multiple logins and dashboards
  • No visibility into what’s working
  • Leads falling through the cracks

  • Recruiting a complicated struggle

  • Marketing In A Box eliminates this

Built Specifically for Home Care

Marketing In A Box isn’t a generic business solution adapted for home care. It’s a purpose-built system designed from the ground up to address the unique challenges that home care agencies face every day.

High call volume

Long decision cycles

Caregiver turnover

Referral-driven growth

Trust and compliance requirements

We understand these challenges because we’ve spent years working exclusively with home care agencies. That expertise is built into every aspect of the system.

Ready to Replace Chaos With a System?

Marketing In A Box gives you one platform, one team, and one clear path to growth.

Available in Gold, Platinum, and Diamond plans — each designed to match where you are and where you’re headed.

Show up everywhere customers search

Being seen matters. With CareFunnels Listings from Yext, your brand’s information stays up-to-date and easily accessible everywhere customers – and AI search tools – are looking. Make every customer engagement count with CareFunnels and Yext.

0x
more appearances in local search over competitors
0%
increase in Google website clicks for locations that sync at least 75% of the Yext Publisher Network
0%
more impressions on Google with Yext

Unmatched Performance with CareFunnels Listings

Enhance Your Home Care Agency’s Visibility

Yext has the industry’s most extensive network, seamlessly syncing brand information across over 200 publishers. Recent research shows that synchronizing your data to more publishers leads to 186% more clicks from Google, with 47% more impressions for brands that have made the switch. CareFunnels leverages the power of Yext to increase the awareness and visibility for your home care agency.

Maximize your SEO strategy

With the most comprehensive listings analytics, pre-built dashboards, and customizable reporting tools, gain access to the insights you need, empowering informed decision-making at every level.

Prepare for AI-search-driven experiences

As search channels evolve, CareFunnels uses Yext to help your home care agency remain discoverable. Stay ahead in the evolving search landscape of AI-driven platforms like Google Gemini and Bing Copilot. Yext’s extensive publisher network ensures that AI tools find the most accurate and engaging information, boosting your home care agency’s online visibility and discovery.

Deliver better results with AI-led insights

With Listings Recommendations, receive proactive, actionable insights to improve your listings performance. Using Yext’s robust data science framework, innovative technology, and over 20 years of historical performance data, CareFunnels optimizes your search strategy to capitalize on changing trends.

FAQs

Yes, listings management can improve your brand’s search engine rankings. By ensuring that your business information is accurate, consistent, and up-to-date across various online directories, search engines are more likely to trust and favor your brand in search results. This can lead to better visibility, higher search engine rankings, and increased engagement with online and in-store foot traffic.

Yext works with more than 200 publishers globally, including Google, Facebook, Bing, Apple Maps, and Yelp. For a full publisher breakdown, and to see which features and countries are supported for each, check out the Yext Publisher Network page.

Getting into the Google Map-Pack, also known as the Google 3-Pack or Local Pack, first starts with claiming your Google Business Profile (GBP) listing. Next, you’ll need to provide Google with accurate business information such as name, address, phone number (NAP), website URL, business hours, categories, and photos on an on-going basis. Managing the timeliness and completeness of your customer review response is also important, as well as having robust local pages with embedded keywords, schema markups, and backlinks are all part of a comprehensive local SEO strategy.

Duplicate suppression is the process of identifying and removing duplicate listings on third-party sites. Yext automatically identifies all potential duplicate listings and allows brands to suppress duplicates in the platform at any time. Yext suppresses duplicates based on each publisher’s best practices. Whether it’s referred to as suppressing, deleting, or merging, any duplicate listings that are suppressed in Yext are removed from search results and will no longer be discoverable.

Local listings are platforms where businesses can create and manage their profiles for local visibility, while local SEO is the broader strategy of optimizing online presence to rank higher in local search results. Local SEO often includes managing and optimizing local listings as part of its approach to improving local visibility and attracting nearby customers.

Get started with Home Care Marketing Pros.

Discover how Home Care Marketing Pros can help you grow your home care business, hire more caregivers and provide care for more clients.

Get Started

We help home care agencies succeed online.

Call Us Today! (888) 229-8057

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