
APFM vs. Google Ads The Honest Answer Nobody Will Give You
Home care agencies are spending thousands on leads every month without knowing if they’re backing the right source.
A Place for Mom sounds great — until it doesn’t. Google Ads sounds appealing — until you’re burning budget with nothing to show for it.
The problem isn’t the lead source. It’s not knowing how to evaluate it — or how to squeeze every dollar out of it.
In this free webinar, Jason Chagnon — home care growth strategist and founder of Home Care Marketing Pros — breaks down the honest, unfiltered comparison agency owners have been asking for.
What you’ll walk away with:
- A clear picture of the real pros and cons of both APFM and Google Ads — including what the vendors won’t tell you (because they don’t own a home care agency like you do)
- An understanding of how each source performs at different stages of agency growth
- A simple framework for calculating your true cost per client from each channel
- A clear decision on which lead source belongs in your growth plan right now.
This webinar is for you if:
- You’re currently using APFM and wondering if you’re overpaying
- You’ve considered Google Ads but don’t know if your agency is ready
- You’re tired of guessing and want a straightforward answer
- No sales pitch. No vendor bias. Just the honest answer nobody in this industry will give you.Register for Free — Seats Are Limited
============
Can’t attend live? Register anyway.
You’ll receive the slides and the full recording to watch on your own schedule

Jason Chagnon, Founder & CEO, Home Care Marketing Pros





