Revenue Leak Detection Tool

Is Your Home Care Agency’s PPC Campaign Leaking Revenue?

This calculator shows what your ad spend should return—so you can spot where leads, clients, or profit are slipping away.

PPC Profit Calculator

Calculate the potential return on your ad spend based on your funnel metrics.

% of clicks that become leads.

% of leads that become paying clients.

💰 Estimated Total Revenue
$0 lifetime value
Est. Leads (Inquiries)0
New Clients Generated0
Cost Per Acquisition (CPA)$0.00
For every $1 spent, you make $0.00 back.

Not Sure What Numbers to Use?

If you're unsure what to enter, start with these typical home care benchmarks.

Common PPC Benchmarks for Home Care

These ranges reflect what we commonly see across private-duty home care agencies running Google Ads.

Average Cost Per Click (CPC)
$8 – $15
(Highly competitive markets may be higher)
Conversion Rate (Click/Call → Inquiry)
3% – 6%
(Calls, forms, and chat combined)
Inquiry to Admission Rate
20% – 35%
(Varies by intake process and follow-up speed)
Average Client Lifetime Value (LTV)
$18,000 – $105,000
(Depends on care hours, length of service, and pay source)

How to Use This Calculator

  • Use conservative numbers if you want a safe estimate
  • Use your real data if you have it
  • If your actual results are below these ranges, there's likely a leak in your funnel

These are estimates, not guarantees. Real performance depends on your market, messaging, and intake process.

Is your current campaign hitting these numbers?

The calculator above shows your Potential Revenue based on home care industry benchmarks. If your actual numbers are lower, you likely have a leak in your funnel. Let us find it for you.

  • Free 30-Min Strategy Audit
  • Competitor Analysis
  • Zero Obligation
Book My Free Strategy Session

Trusted by 200+ home care professionals • No credit card required