Home care marketing that brings families right to your door.
One home care marketing plan covers your website, local SEO, listings, reviews, content, and ads, and our team does all of the work. It all runs through the CareFunnels CRM, so every inquiry is tracked from first click to signed client.
- HIPAA compliant
- Built exclusively for home care
- Organic search18
- Paid ads12
- Reviews & local8
- Referrals6
- Direct3
Why most home care marketing doesn’t produce inquiries.
Most agencies pay for a website, ads, or content and still don’t get steady inquiries. The work gets done, but the results don’t follow.
You’re paying for marketing, and inquiries aren’t going up.
The reports show traffic, clicks, and impressions, but the phone rings no more than it used to. When marketing isn’t connected to intake, nobody can say which dollars turned into clients.
The agency down the street is everywhere on Google.
They’re in the map pack, the directories, and the reviews. Families searching for care in your city call whoever they find first, and right now that isn’t you.
Your website looks fine. It just doesn’t convert.
A good-looking site isn’t the same as one that turns visitors into inquiries. Without clear next steps, local pages, and a fast response, families leave and call the next agency.
You can’t run an agency and learn marketing at the same time.
Owners who try to do their own marketing usually end up doing both jobs badly. The work that grows the business gets squeezed in between everything else.
What bad or no marketing actually costs.
Both in dollars and in the months it takes to replace one that drifts away.
Of families Google home care before they ever call
If you’re not on page one for your city, the conversation starts somewhere else.
Average lifetime value of a private-duty client
One family found, retained, and well cared for can pay for a year of marketing.
To outrank an entrenched competitor on local SEO
The agencies that started a year ago are already there. The best time to start is now.
What’s in a done-for-you home care marketing plan.
Each piece is built for home care, run by our team, and connected to your CareFunnels CRM, so nothing falls through the cracks between channels.
A home care website that converts
An SEO-ready site written in your voice, with city and service landing pages so families in every part of your territory find a page about them. Every form and phone number feeds CareFunnels.
Home care website designGoogle Business Profile & local SEO
We optimize your Google Business Profile and keep building location and service pages, so you show up in the map pack and in AI search answers when families search near you.
Home care SEODirectory listings & reviews
Your agency listed accurately on 70+ directories, plus an automated review request system that turns happy families into five-star reviews.
Listings managementContent written for home care
Blog articles, family and caregiver emails, and social posts, written by a team that has only written for home care for over a decade.
Blogging & social mediaPaid ads you can trace
Google and Facebook campaigns managed for you. The ad spend goes on your card, we don’t take a cut, and every inquiry is tied back to the ad that produced it.
Home care PPCCareFunnels CRM & call tracking
Every plan runs on CareFunnels. Calls, forms, and chats land in one intake pipeline with automated follow-up, so you can see which marketing actually produced clients.
About CareFunnelsWhich home care marketing plan fits your agency?
Every plan includes the CareFunnels CRM. Paid ads can be added to any plan, and the ad spend goes on your card with no markup.
| Gold | Platinum | Diamond | |
|---|---|---|---|
| Best for | Building the foundation | Consistent client & caregiver growth | Dominating your local market |
| Website | Up to 8 pages | Up to 15 pages + 5 city & service pages | 25 pages + 10 city & service pages |
| CareFunnels CRM, call tracking & follow-up | |||
| Google Business Profile & review generation | |||
| Blog articles & emails | 1 + 1 / month | 2 + 2 / month | 2 + 2 / month |
| Ongoing SEO page builds | — | ||
| Dedicated Client Success Manager | — | ||
| Caregiver recruiting | — | Career site | Career site + SEO job pages |
| Social media posts | — | — | 20 / month |
| Referral partner campaigns | — | — | |
| Performance reviews | Quarterly | Monthly | Monthly + annual roadmap |
How your marketing plan rolls out in the first 30 days.
What you’ll actually notice in the first month after you start.
- Day 01
You see where you actually stand.
An honest audit of your site, rankings, reviews, and intake. No pitch, just a clear picture of what’s working and what’s leaking.
- Day 07
The foundation goes live.
Site updates, Google Business Profile, directory listings, review requests, and CareFunnels intake all in place.
- Day 30
You start seeing inquiries you can trace.
Every call, form, and chat is tracked from first click to intake. You can finally answer “where did that client come from?”
Home care marketing questions, answered.
What does a home care marketing plan include?
Every plan includes a home care website, Google Business Profile optimization, review generation, monthly content, and the CareFunnels CRM for call tracking and automated follow-up. Higher plans add more website and city pages, ongoing SEO page builds, a dedicated Client Success Manager, caregiver recruiting pages, social media, and referral partner campaigns. Paid ads can be added to any plan. The full breakdown is on our pricing page.
How much does home care marketing cost?
Our plans are a flat monthly fee that covers the marketing work and the CareFunnels CRM. Paid ad spend is separate and goes on your own card. We don’t mark it up or take a percentage. CareFunnels on its own is $997/month. Current plan prices are on our pricing page.
How is this different from a regular marketing agency?
Regular agencies do marketing. We do home care marketing exclusively, and have for over a decade. We know what families search for, what convinces them to inquire, and which ads waste money. And every plan includes CareFunnels, so the marketing connects to actual intake.
How long until I see results?
Foundation work (your site, listings, Google Business Profile, and review system) goes live in the first week. Measurable inquiry growth typically shows up between days 30 and 60. SEO rankings compound over 3 to 6 months.
Can we start with CareFunnels and add marketing later?
Yes. CareFunnels is sold standalone at $997/month. Agencies can start there, get intake and follow-up working, and add a marketing plan once they’re ready to fill the top of the funnel.
Do you manage our ad spend, or just write the ads?
We manage the whole thing, on Google, Facebook, and more, and the spend goes on your card. You see every dollar, every click, and every inquiry it produced.
CareFunnels fits into how you already work.
Connect with your scheduling software, phone system, and the platforms your team already uses. No replacing — just adding a layer that makes everything work better.
Don’t see your tool? Contact us — we connect with most major home care platforms.
A free 30-minute look at where you actually stand.
We’ll look at your website, local rankings, reviews, and intake — and show you exactly where families are slipping through. No pressure, just a clear picture of what to fix first.
HIPAA compliant · Built exclusively for home care