Marketing for Home Care Agencies
More private-pay clients, more caregivers and more referrals. Home Care Marketing Pros works only with home care, bringing together the marketing, intake and recruiting that independent agencies need to grow.
Trusted by home care agencies across the country
Home care marketing is different
Generic healthcare marketing misses how families choose care and how agencies actually grow. We build everything around three realities of the home care business.
Families search in a hurry
Most care decisions start with a search on a phone, often after a hospital stay or a fall. If you’re not in the map pack, or nobody answers, the family calls the next agency.
Directories sit between you and families
Lead aggregators and national franchises outspend independent agencies, then sell your own market back to you as shared leads.
Every client needs a caregiver
Growth stalls when you can’t staff the hours you sell. Recruiting has to run as consistently as client marketing.
Win More Private-Pay Clients in Your Market
When a family searches “home care near me,” the agencies in Google’s map pack and top results get the calls. We put your agency there with local SEO, an optimized Google Business Profile and consistent listings across Google, Apple Maps, Bing and AI search tools.
Where you need leads faster, targeted Google Ads campaigns reach families searching for care in your service area right now, with tracking that shows exactly which clicks became clients.
Answer Every Inquiry and Convert More Families
Leads are expensive, and a missed call or slow follow-up hands the family to a competitor. CareFunnels, our home care CRM, answers calls and website chats with AI Voice and AI Chat, books care consultations, and follows up automatically until the family is ready to start care.
Your team sees every inquiry in one place, so nothing slips through the cracks.
Client Intake & ConversionWhat this looks like for an independent agency
In six months, New Wave Home Care became the most visible agency in Altadena, CA.
Recruit and Keep More Caregivers
You can only grow as fast as you can staff. We advertise your openings where caregivers look, build a careers page that shows why your agency is a great place to work, and promote your employer brand on social media.
CareFunnels’ AI Recruiter responds to every applicant the moment they apply, screens them and books interviews, so good candidates don’t accept another offer while they wait to hear back.
Stay top of mind with referral sources
Hospitals, rehab centers, senior living communities and care managers send some of your best clients. Organized outreach, follow-up reminders and personalized email campaigns keep your agency the one they think of first.
Referral Partner Activation →Build trust before the first call
Families compare agencies online before they ever pick up the phone. A fast, mobile-friendly home care website and a steady stream of five-star Google reviews make your agency the obvious choice.
Websites for Home Care →Reputation Management →Ready to Grow Your Home Care Agency?
See how the CareFunnels Growth System brings your marketing, intake and recruiting together, run by a team with 10+ years of home care experience.