Why We Blog (And Why It’s Okay to Cover Services You Don’t Offer)

As part of your home care marketing strategy, we regularly write and publish blog content on your website. We also send these articles out in your email newsletters and share them on social media. While you may think of blogging as something “extra,” it’s actually a key driver of visibility, credibility, and leads for your agency.

In this article, we’ll explain:

• Why blogging matters for your home care agency
• Why we sometimes write about services you don’t offer — and why that’s a good thing!

The Value of Incorporating Blogging in Your Home Care Marketing Strategy

In today’s competitive home care landscape, having a beautiful website isn’t enough. You also need to be found online — and that’s where blogging comes in.

Here’s why we blog for your agency:

• Improves Search Engine Visibility (SEO):Every blog post is another chance for your agency to show up in Google when someone searches for care in your area.
• Increases Website Traffic: More high-quality blog content leads to more clicks to your website over time.
• Educates and Builds Trust with Families: When people find helpful articles on your site, they’re more likely to view your agency as a trusted resource.
• Keeps You Top of Mind with Prospects: We turn blog posts into email newsletters — a powerful way to stay connected with leads who aren’t ready to commit yet.
• Strengthens Your Local Reputation: Sharing blog posts on social media reinforces your brand and positions you as a knowledgeable leader in your community.
• Supports the Sales Process: Your intake team can use blog posts as follow-up material to nurture leads and answer questions.

Why We Sometimes Write About Services You Don’t Offer

One question we hear often from agency owners is:

“Why did you write about [home health nursing / physical therapy / hospice care] if I don’t offer that service?”

That’s a great question — and the answer is rooted in how people search for care and how Google ranks websites.

Here’s why covering related services matters:

• It Helps Families Understand Their Options: Most families don’t know the difference between home care, home health, hospice, and other services. They’re just looking for help. By writing about these topics, your website educates them — and helps them make the right decision (which could include contacting you).
• It Boosts Your Home Care SEO (Even for Services You Do Offer): Google rewards websites that provide comprehensive content around a topic. Writing about related services helps your site rank higher for the services you do provide.
• It Attracts Visitors Who Might Still Be a Fit: Someone searching for “home health care” may discover your article, realize they actually need non-medical home care, and call you.
• It Positions You as a Helpful Resource: Even if you don’t offer a service, showing that you understand the bigger picture of care options builds trust and authority with your audience.
• It Gives You Content to Share and Refer To: When someone calls asking about a service you don’t offer, you can say: “Here’s a helpful article that explains the difference — and here’s what we do provide.”

Think of it like this:

Imagine a company that sells pickup trucks writing a blog post about the “Top 10 RVs for Family Travel.”
They don’t sell RVs — but guess what RVs need? A truck to tow them.
So someone searching for RVs might read that blog, get inspired to buy one, and then realize they need a truck to pull it — and now they’re in the market for exactly what that company offers.

It’s the same strategy we use in home care marketing.

By writing about broader care topics — like home health, hospice, or skilled nursing — we attract families who are searching for help. They may think they need one thing, but after reading your blog and learning more about what you offer, they discover what they really need is non-medical home care. That’s where your agency comes in.

So while you may not “sell RVs,” we want to make sure your ideal customer finds your “truck.”

Bottom Line

Blogging isn’t just “content for content’s sake.” It’s a powerful marketing tool that increases your visibility, builds trust, and helps families feel confident choosing you.

And when we write about broader care topics — even ones outside your specific offerings — it’s not a mistake. It’s a strategy. One designed to educate families, strengthen your online presence, and ultimately drive more qualified leads to your agency.

If you ever have questions about your blog content or want to request topics, we’re here to help. But rest assured: every article we publish is written with your growth in mind.