FAQs Archive - Page 3 of 4 - Home Care Marketing Pros

Q: How long does it take for review management to work?

There's no quick answer for this one. Every home care agency is different. It depends on your review portfolio. Do you have a strong review portfolio - lots of five-star reviews spread across several major and niche review platforms? If so, you can expect to see results quickly. What if you have no reviews? Less quickly. Negative reviews? Improvements will take time. The results you achieve will depend on your circumstances. Are you willing to make drastic changes in your company? You'll see results faster. Do you have the budget to advertise or promote your reviews? You'll see results faster as well. It all depends on you and your commitment to the process.

Q: Why can't I do review/reputation management myself?

You absolutely can! With the right tools, a clear strategy to follow, and a bit of know-how, you should be able to do most of the work yourself. That doesn't mean it's a good idea, though. What do I mean by that? An agency that specializes in home care reputation management is better at doing the work. A good agency does this regularly for a variety of clients in varying circumstances. They have lots of practice dealing with very unpleasant scenarios. They're also removed from the situation. It's easier for them to stay calm when a disagreeable client insults your business. It's much harder for you to do that. And as with any outsource partner, they can focus on this while you tend to other critical aspects of your business that demand your attention. A digital marketing agency has complementary skill sets They're able to create content on a variety of platforms in a variety of formats. They can create ads, blog posts, landing pages, and social media posts with ease - something even large home care companies struggle to do. If you prefer to do the work yourself, go all in. Fully commit to the process and do the work that's required. Either way, make sure this is part of your overall home care marketing strategy.

Q: What's the ROI of online reviews?

Using Moz's research, we can calculate the ROI. Here's the formula you can use. Y = X / (100 - X) Y = How many more customers you could have had (as a percentage) X = Average percent of lost customers for businesses like yours Where are we going to get X ? From the data provided by Moz! If you have one negative result, X would be 21.9 percent. If it's two, 44.1 percent and so on. Let's also say there are four negative results listed in Google. Our formula would look like this: Y = 69.9 / (100 - 69.9) Which means Y = 2.32 or 232% more business! This of course also translates to less money spent on advertising and recruiting. A company with a good reputation has a better word of mouth traction, and therefore a lower per customer or caregiver acquisition cost.

Q: Why is online review/reputation management necessary?

Research shows 9 in 10 consumers say they read online reviews about local businesses. According to a TripAdvisor survey, 97 percent of business owners say their online reputation is important for their business. Online reviews are the signals customers use to identify trustworthy brands. Research from Moz found businesses risk losing as many as... 21.9 percent of customers if you have just one negative review listed on page one of Google 44.1 percent of customers if you have two negative results 59.2 percent of customers with 3 negative results 69.9 percent of customers with 4 negative results