Not Sure What Numbers to Use?
If you're unsure what to enter, start with these typical home care benchmarks.
Common PPC Benchmarks for Home Care
These ranges reflect what we commonly see across private-duty home care agencies running Google Ads.
Average Cost Per Click (CPC)
$8 – $15
(Highly competitive markets may be higher)
Conversion Rate (Click/Call → Inquiry)
3% – 6%
(Calls, forms, and chat combined)
Inquiry to Admission Rate
20% – 35%
(Varies by intake process and follow-up speed)
Average Client Lifetime Value (LTV)
$18,000 – $105,000
(Depends on care hours, length of service, and pay source)
How to Use This Calculator
Use conservative numbers if you want a safe estimate
Use your real data if you have it
If your actual results are below these ranges, there's likely a leak in your funnel
Is your current campaign hitting these numbers?
The calculator above shows your Potential Revenue based on home care industry benchmarks. If your actual numbers are lower, you likely have a leak in your funnel. Let us find it for you.
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