APFM vs. Google Ads The Honest Answer Nobody Will Give You

Home care agencies are spending thousands on leads every month without knowing if they’re backing the right source.

A Place for Mom sounds great — until it doesn’t. Google Ads sounds appealing — until you’re burning budget with nothing to show for it.

The problem isn’t the lead source. It’s not knowing how to evaluate it — or how to squeeze every dollar out of it.

In this free webinar, Jason Chagnon — home care growth strategist and founder of Home Care Marketing Pros — breaks down the honest, unfiltered comparison agency owners have been asking for.

What you’ll walk away with:

  • A clear picture of the real pros and cons of both APFM and Google Ads — including what the vendors won’t tell you (because they don’t own a home care agency like you do)
  • An understanding of how each source performs at different stages of agency growth
  • A simple framework for calculating your true cost per client from each channel
  • A clear decision on which lead source belongs in your growth plan right now.

This webinar is for you if:

  • You’re currently using APFM and wondering if you’re overpaying
  • You’ve considered Google Ads but don’t know if your agency is ready
  • You’re tired of guessing and want a straightforward answer
  • No sales pitch. No vendor bias. Just the honest answer nobody in this industry will give you.Register for Free — Seats Are Limited

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Can’t attend live? Register anyway.

You’ll receive the slides and the full recording to watch on your own schedule

DETAILS

DATE: Wednesday, April 22, 2026

TIME: 2:00 PM ET

DURATION: 1 hour

COST: FREE

PRESENTER

Jason Chagnon, Founder & CEO, Home Care Marketing Pros
Jason has spent over a decade working exclusively with private duty home care agencies — helping owners cut through the noise and build sustainable growth. As the founder of Home Care Marketing Pros and author of the HCMP Insights newsletter read by 3,000+ agency owners, he’s known for straight talk, real numbers, and strategies that actually work in this industry.

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