Build Your 2026 Home Care Growth Engine - National Alliance for Care at Home

Most agencies are working harder than ever — more leads, more calls, more content — without a clear picture of what's actually driving growth. The problem usually isn't effort. It's that marketing, intake, recruiting, and digital presence are operating as disconnected pieces instead of one system.

In this session, Jason will break down what a real home care growth engine looks like in today's AI-driven, increasingly competitive landscape — and the specific, actionable changes agencies can make right away.

What you'll walk away with:

• How to sharpen your market positioning so your agency stands out in a crowded, AI-driven landscape
• The core elements of a high-performance home care sales and marketing system
• The structure that increases lead flow and strengthens your revenue engine
• What's changed in family buyer behavior — and what today's intake process has to deliver to keep up
• Actionable steps to boost your digital presence, improve conversion rates, and reduce missed opportunities

This webinar is for you if:

• You're generating leads but not converting them at the rate you should be
• Your marketing, intake, and recruiting feel like separate efforts instead of one system
• You're not sure how family buyer behavior has shifted — or whether your intake process has kept pace
• You want a clear, practical framework instead of more theory

Learning Outcomes

1. Refine your market positioning to stand out in a competitive home care landscape.
2. Build an integrated sales and marketing system that drives consistent lead flow and revenue growth.
3. Apply updated intake and digital strategies to improve conversions and reduce missed opportunities.

PRESENTER