In recent years, caregiver recruiting techniques necessary for success have become much more complex. In fact, some agencies have more client referrals than available home care aides—a phenomenon that would have been nearly incomprehensible just a decade ago! Forward-thinking leaders must now leverage every possible resource for caregiver recruitment. Here are proven techniques that can help any agency bolster their staff.
“Branding” has become more-and-more important for home health marketing in recent years, given ever-increasing competition and the rise of social media culture. Companies have always been concerned about their reputations, but the wide-spread sharing of “reviews” online has increased the pressure. Wise home care industry leaders spend considerable energy fostering the right brand.
Most home care agency owners and managers have faced ...
Most people have experienced a hard sell at some ...
Home care and home health agencies are often looking for ways to connect with referral sources, prospective caregivers and potential clients. Fortunately, the Holiday Season is awash in outreach opportunities! A multitude of holiday-related events and announcements justify in-person sales calls, social media campaigns and email blasts, while a general sense of goodwill ensures that prospects are receptive to the efforts.
Growing your home care agency can be challenging as you ...
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