There is an often-overlooked home health marketing tool that companies can use to help increase their brand’s awareness and obtain new clients, all while doing some good for local residents. That tool is community education.
Eye-catching, professional branding can be the difference between obtaining a client and losing them to a competitor. It may seem like a daunting task, but in reality, it just takes a little time and know-how.
Now may be a good time for in-home care agencies to consider how modest technology investments can fuel marketing efforts and yield tremendous returns. These are a few of the most compelling arguments for innovation.
Experienced home care agency owners and marketers love to discuss the seemingly-mythical sources of “funded” home care. And why wouldn’t they? After all, non-medical home care services aren’t typically covered by Medicare or private healthcare insurance. The idea of financial resources that limit out-of-pocket costs is very attractive to both clients and agencies.
Most home care agency owners and managers have faced ...
Most people have experienced a hard sell at some ...
When it comes to home care marketing, there are ...
Home care and home health agencies are often looking for ways to connect with referral sources, prospective caregivers and potential clients. Fortunately, the Holiday Season is awash in outreach opportunities! A multitude of holiday-related events and announcements justify in-person sales calls, social media campaigns and email blasts, while a general sense of goodwill ensures that prospects are receptive to the efforts.
Many new home care agency owners are hit with ...
Home care, home health care, skilled nursing services, concierge services, ...
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