Pay-Per-Click, also known as PPC, is a digital advertising method that drives traffic to your website via search engine ads. These ads are almost always on the top of every Google search you make, especially for home care. If someone clicks on your ad, you pay for that click, simple as that.
A guide to the metrics and calculations needed to measure the success of your senior care agency's PPC campaigns
The pros and cons of pay-per-click advertising vs. search engine optimization—and when to use each strategy
A three-step guide to choosing a pay-per-click platform that's perfect for your agency!
How to calculate your PPC budget for maximum ROI
How to build, run, and optimize pay-per-click campaigns for your senior care agency
Learn the foundations of PPC and search engine marketing and how it can work for your home care agency
How to find them, where to find them, and why PPC can boost your caregiver recruitment and grow your agency
In this article, we've explored what you can expect to achieve from each of these two acquisition strategies. We’ve also provided some pros and cons of SEO and PPC along with real-life examples to help you decide whether your home health care business is best suited for SEO or PPC — or both.
A strategic ad campaign often includes search engine marketing. Promoting your business in search engines, like Google, allows you to reach the thousands of people who are actively searching for your services.
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