The pros and cons of pay-per-click advertising vs. search engine optimization—and when to use each strategy
Why finding the right SEO keywords can help you gain a competitive edge
Google’s strongest competitor is Bing, so why aren’t you looking for potential clients there too?
Google’s recent update will affect the way your website’s content is ranked, here’s how
Common mistakes to avoid when polishing your agency website
Simple steps to improving your home care agency's website so you can rise in the SERPs
All home care agency websites are not created equal. Learn about the features that your website needs in order to snag a referral over your neighbors and to attract caregivers like never before.
SEO is a tough beast to conquer in home care, but once you have a strategy that works, you will have clients lining up to work with your agency.
The first thing those looking for home care are likely to do is Google it, so how can you make sure you're ranking well on those searches?
Everyone knows that good reviews, especially on Google, are important for business, but did you know that reviews can affect your SEO rankings?