Abide Home Care operates across five locations. To compete and convert in each of those markets, they needed standardized digital marketing and lead management — and a single view of performance everywhere at once.

They also wanted a partner that fit their budget and understood exactly what they were trying to accomplish.

Growing across multiple markets meant Abide was, in effect, running five small businesses under one roof — each with its own competitors, its own search landscape, and its own room to improve. Without a consistent approach, results in one location said nothing about how the others were performing.

Each location had a separate site. For a director of operations, checking everything separately was cumbersome — there was no standardized marketing and no unified view of how the company was doing.

Competing in multiple markets meant they needed stronger online visibility and a faster way to see what was working. Without a shared standard, some locations were quietly outperforming others with no way to tell why — or to apply what was working in one market to the rest of the company.

Home Care Marketing Pros standardized the agency’s marketing and brought every location’s performance into one platform.

The numbers below reflect performance across all five Abide Home Care locations following the marketing standardization and centralized tracking rollout.

For a multi-location agency, the hardest part usually isn’t growing one market — it’s growing all of them at the same time without losing visibility into any of them. Standardizing the marketing gave every Abide location the same competitive foundation, and centralizing performance tracking meant leadership could finally see what was working company-wide instead of piecing it together market by market.

The 2,300+ additional billable hours a week are the headline number. The bigger shift is that Abide now has one system, not five, behind that growth.