HOME CARE MARKETING PROS • CLIENT CASE STUDY

How HomeChoice Home Care turned lead-source data into a 35% conversion rate

More leads, clear visibility into where they come from, and search rankings that haven’t slid.

Jennifer & Brian Perruccio

FOUNDERS OF HOMECHOICE HOME CARE

Their agency, their results — in their own words.

THE AGENCY

Ready to attract, track, and convert

HomeChoice Home Care wanted to grow, but lacked a structured process for managing leads and had limited online visibility — making it hard to consistently attract, track, and convert new business.

They valued working directly with a partner who understood home care and stayed on top of how search changes month to month.

Growth without a system to manage it just means more leads falling through the same cracks, faster. HomeChoice wasn’t short on ambition — they needed the infrastructure and the visibility to match it, and a partner who’d stay close enough to keep both dialed in as things changed.

THE CHALLENGE

Leads with no system, visibility with no signal

Without a way to see where leads came from, it was impossible to double down on the referral sources that actually worked — or spot the ones that had cooled off.

And an inconsistent online presence made it hard to compete for the searches that matter.

Every lead that came in without a source attached was a missed opportunity to learn something — which referral partners were actually sending business, which pages were converting, and which parts of the marketing were worth investing more in. Without that signal, HomeChoice was making decisions on instinct instead of data.

THE WORK

Visibility, follow-up, and reporting in one

place

Home Care Marketing Pros paired ongoing search visibility with a system that captures leads and shows exactly where they come from.

1

Visibility that holds, month after month

Ongoing SEO and PPC campaigns keep HomeChoice visible for the searches that matter, with rankings that hold steady instead of sliding every time Google adjusts its algorithm. Consistency, not a one-time push, is what turns visibility into a dependable source of leads.

2

Every lead, tracked back to its source

Lead follow-up, drip campaigns, newsletters, and reporting all run through one system — with every lead tagged back to the source it came from. That means HomeChoice can see exactly which channels are sending the best leads and double down on those, instead of guessing where growth is actually coming from.

3

A hands-on partnership

Direct access to the team from day one, with strategic guidance and support whenever a question or issue comes up — not a ticket queue, a partnership.

THE RESULTS

Standardized, visible, and built to scale

  • Maintains a conversion rate of roughly 35% on increased lead volume.
  • Full visibility into lead sources to nurture the channels sending the best-quality leads.
  • Stronger, more consistent search rankings that haven’t slid back over time.
  • A trusted partnership providing strategic guidance and dependable support.

Conversions

A conversion rate of roughly 35% held on rising lead volume — fueled by clear lead-source data.

35%

WHAT THIS MEANS

Knowing where a lead came from is worth as much as the lead itself

A conversion rate is only half the story. The other half is knowing which channel to feed to get more of what’s converting. Lead-source visibility turned HomeChoice’s marketing from a set of separate efforts into a feedback loop — the data from every lead informs where the next dollar and the next hour of attention should go.

Holding a 35% conversion rate while lead volume rises isn’t a coincidence — it’s what happens when an agency can see, and act on, exactly what’s working.

The partnership and trust we have with the entire team is most valuable to me. Whether it’s SEO, CareFunnels, or something else, I know we’re going to get support and they’re doing their best to help us succeed.

— Jennifer & Brian Perruccio, HomeChoice Home Care

Is your agency’s website working as hard as it should?

If you’re not showing up at the top of local search in your market, your competitors are. And some of them are national directories charging you for the privilege of your own leads.

Home Care Marketing Pros builds the growth engine for private duty home care agencies. Location pages, service pages, technical SEO, and content strategy — built specifically for your market, not adapted from a generic template.