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How Caregivers of America unified 10 acquisitions under one growth engine

One platform for marketing and intake, built for home care — so
leadership could focus on operations, not vendors

10

COMPANIES ACQUIRED

1

UNIFIED PLATFORM

Weekly

CONTENT CADENCE

Matthew Murphy

CEO, CAREGIVERS OF AMERICA

Unscripted and to the point: their experience, their results.

THE AGENCY

Rapid growth through acquisition

CareGivers of America grew through acquisition — ten companies brought together under one brand in a relatively short window. Each came with its own website, its own way of handling leads, and its own way of doing things, none of it built to work as a single organization.

Leadership needed those ten businesses to operate and present themselves as one — without losing the individual relationships and reputations each acquisition brought with it.

Growth by acquisition solves one problem and creates another: the company gets bigger fast, but the systems underneath it don’t automatically come together. CareGivers of America needed a partner who could unify the marketing and intake side without leadership having to manage that integration themselves, on top of everything else that comes with ten acquisitions.

THE CHALLENGE

Scale without infrastructure

Ten acquisitions meant fragmented marketing, an inconsistent brand presence, and no single system tying referral-to-admission together. Evaluating CRMs alone could become a full-time job.

Leadership needed one system that understood how home care actually works — the path a family in distress takes from first search to a signed agreement — rather than a generic tool they’d have to bend to fit.

Every acquisition also meant re-learning how that location’s marketing and lead process worked before it could even be brought in line with the rest of the company — a slow, manual drag on the very growth the acquisitions were meant to create.

THE WORK

One partner, built for the industry

Home Care Marketing Pros brought marketing and intake together under a single system built
specifically for home care.

1

One brand presence across ten companies

A high-quality website, SEO, weekly blog content, and consistent outreach gave every acquired location the same professional brand presence — without CareGivers of America having to staff an internal marketing team to pull it off.

2

One referral-to-admission workflow, everywhere

Ten acquisitions meant ten different ways of moving a family from first inquiry to signed agreement. CareFunnels unified that into a single workflow — the real steps a family takes from understanding home care to engaging and signing — so every location runs the same process instead of its own version.

3

A system to count on

Instead of endlessly demoing platforms and vetting vendors, one industry-built system that keeps improving — freeing leadership to focus on operations and growth.

THE RESULTS

Standardized, visible, and built to scale

  • Eliminated the need to build and staff an internal marketing team
  • Delivered a consistent, high-quality brand presence that keeps the agency visible across its markets.
  • Simplified lead management and supports a more effective conversion process.
  • Matched the referral-to-admission workflow to the agency’s actual conversion steps.
  • Freed leadership to focus on operations and growth instead of vetting platforms and vendors

WHAT THIS MEANS

Growth by acquisition only works if what’s underneath it is one company

Ten separate businesses can share a name and still operate like ten separate businesses — different websites, different lead processes, different quality of first impression depending on which one a family happens to find. Bringing marketing and intake under one system is what actually makes the acquisitions add up to a single, stronger company instead of ten smaller ones wearing the same logo.

That’s what let leadership step back from vetting platforms and managing integration work, and focus on running the business they’d actually built.

You can make it your full-time job to just take demos of different CRMs. But the fact that this one is created for our industry has real advantages — the steps just lay out nicely inside CareFunnels to match our conversion process.

— Matthew Murphy, CEO, CareGivers of America

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